New vehicles from Detroit-based auto makers jumped ahead of those from European companies in a widely watched survey of reliability, as the three companies' intense focus on improving quality pushed them to their highest scores in 25 years.
Vehicles made by the Chrysler group, Ford Motor Co. and General Motors Corp. edged ahead of those from European auto makers such as BMW AG, Volkswagen AG and others in the annual survey of about 675,000 American new car buyers done by Consumer Reports magazine.
The results from these studies and another annual quality study done by consulting firm J.D. Power and Associates show that the Detroit-based companies are narrowing the gap when it comes to quality, said veteran auto industry analyst Joe Phillippi, who heads Auto Trends Consulting Inc. in Short Hills, N.J.
"We can do it," Mr. Phillippi said. "It's just a question of maintaining focus."
Producing vehicles with higher quality -- or the perception in consumers' minds in North America that the Big Three don't match up -- has helped manufacturers from Asia and Europe steadily grab market share away from Chrysler, Ford and GM. Offshore-based manufacturers now hold 50 per cent of the market for passenger cars in North America and are focusing their attention on assaulting the Big Three's long domination of the truck and sport utility vehicle market.
Among the cars that helped Chrysler, Ford and GM to a stronger ranking were two made at General Motors of Canada Ltd. plants in Oshawa, Ont. That's where GM makes the Buick Regal, which was the most reliable family sedan over the past three years, ranking ahead of such perennial winners as the Toyota Camry and Nissan Maxima.
GM's most reliable 2003 model year vehicle was the Chevrolet Monte Carlo, a coupe made at a neighbouring plant in Oshawa.
The Jeep Liberty compact SUV was the most reliable model from DaimlerChrysler AG's Chrysler group.
Ford was described as having teething problems with redesigned vehicles, but improved the reliability of some older cars and trucks such as the Focus compact and the Escape compact SUV.
Mr. Phillippi said the Big Three began to focus on the quality issue in the mid to late eighties, when they saw their market share beginning to hemorrhage.
As his own measure of the quality improvement, he recently drove the new Chrysler 300C and Dodge Magnum cars being assembled in Brampton, Ont., which Chrysler is hoping will help restore its lustre in the passenger car side of the market.
"The interiors of those cars were just exquisite," Mr. Phillippi said, adding that there was little road noise at speeds of 145 kilometres an hour.
Vehicles from Asia-based companies rank at the top of the latest list as measured by the number of problems for every 100 vehicles. These cars had problems with 12 for every 100, compared with an industry average of 17 problems per 100. Big Three cars had 18 problems per 100 and European-based companies had 20 per 100.
Despite their gains, the three Detroit-based companies managed only three vehicles on the list of the most satisfying cars, trucks, minivans or sport utility vehicles to own. The other 30 places on that list were held by vehicles from Europe- or Asia-based auto makers.
In such key market segments as car-based SUVs, which is one of the fastest-growing niches in North America, there were no vehicles from Detroit. Two vehicles made by Honda Motor Co. Ltd. and one by Toyota Motor Corp. in Canada roared on to the most satisfying list in the car-based SUV segment -- the Acura MD-X and Pilot SUVs made in Alliston, Ont., by Honda of Canada Mfg., and the Lexus RX330 SUV made in Cambridge, Ont., at Toyota Motor Manufacturing Canada Inc. Chrysler, Ford and GM took 15 of 27 spots on the list of the least satisfying vehicles.
To generate that list, Consumer Reports received 226,000 responses from Americans to the question: Would you buy that car again?
To measure overall quality, subscribers were asked to point out serious problems in 14 different areas, including body hardware, electrical systems and the engines and transmissions of their vehicles.
Getting Satisfaction
GM's Buick Regal was named the most reliable family sedan in Consumer Reports magazine's April issue, which contains an annual survey of the best and the worst in cars. The Regal out-performed repeated winners such as the Toyota Camry and Nissan Maxima. Consumer Reports used a three year weighted average to predict liability.
MOST SATISFYING
SMALL CARS
Toyota Prius
Mini Cooper
Honda Civic Hybrid
MIDSIZED/LARGE CARS
Honda Accord
Toyota Avalon
LUXURY CARS
Lexus LS4430
BMW 3 Series
COUPES/CONVERTIBLES
Infiniti G35 coupe
Lexus SC 430
SPORTS/SPORTY CARS
Chevrolet Corvette
Honda S2000
BMW Z4
Nissan 350Z
Mazda MX-5 Miata
Subaru Impreza
WRX
BMW M3
Porsche Boxster
MINIVANS
Toyota Sienna
Honda Odyssey
CAR-BASED SUVs
Lexus RX330
Honda Element
Nissan Murano
Honda Pilot
Volvo XC90
Toyota Highlander
Acura MDX
Infiniti FX
Subaru Forester
CONVENTIONAL SUVs
Toyota 4Runner
Lexus GX470
Hummer H2
PICKUP TRUCKS
Toyota Tundra
Chev Avalanche
LEAST SATISFYING
SMALL CAR
Hyundai Accent
Nissan Sentra
Chevrolet Cavalier
MIDSIZED CARS
Chrysler Sebring sedan
Dodge Stratus sedan
COUPES
Sebring coupe
Stratus coupe
Chev Cavalier coupe
Pontiac Sunfire coupe
SPORTS/SPORTY/CARS
Mitsubishi Eclipse
MINIVANS
Dodge Caravan (4 cyl.)
Chevy Venture (reg.)
CONVENTIONAL SUVs
Suzuki Vitara
Suzuki Grand Vitara
Nissan Xterra
Jeep Grand Cherokee (6 cyl.)
Mitsubishi Montero
Chevrolet Tracker
Land Rover Discovery
Mercedes Benz ML 500
Chevrolet Blazer
Mitsubishi Montero Sport
Isuzu Rodeo
PICKUP TRUCKS
Nissan Frontier
Dodge Dakota (V6)
GMC Sonoma S-15 (V6, 4WD)
Chevrolet S-10 (V6, 4WD)