Motorists who pose a safety threat to other road users by driving at unsafe speeds are targets of a seven-week campaign organized by CAA Insurance, Ontario's Ministry of Transportation and police services in the Greater Toronto Area. "We call this program Mission Possible because we believe that unsafe habits of motorists can and must change," said Anna Halkidis, traffic safety specialist for CAA Central Ontario.

Mission Possible combines enforcement with education to save lives and prevent injuries caused by unsafe driving on 400-series highways, municipal expressways and residential streets, with a special focus on school zones and street racing.

In addition to a series of high-profile billboards, CAA is using messages on radio and MTO electronic signs, mobile speed boards and print material to warn drivers that unsafe driving can endanger themselves as well as others.

Mission Possible will take place in Toronto, York, Peel and Durham until mid-September. Police in those regions, including the OPP, are conducting heavy enforcement in high-risk areas prone to auto collisions, injuries and deaths. "Even though this program will wrap up in September, CAA will continue to push a safe driving agenda year-round," said Halkidis. "Being a safe driver is not a part-time job that starts just because you notice a police officer or a billboard."