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Be smart about your tires
Program encourages proper tire maintenance
Thursday, October 2, 2003
"Be Tire Smart" is a national public outreach and education initiative to encourage Canadian motorists to adopt proper tire inflation and maintenance practices. Doing so would improve the fuel efficiency of their vehicles and prolong tire life, both of which save energy and reduce emissions that contribute to climate change.
The campaign offers awareness and education information. The materials include information brochures, technical tire fact sheets and related background documents.
Events such as tire inflation and maintenance clinics are listed, with dates and locations, as well as a "how to" guide for running your own tire-related clinic. The guide will be of particular interest to employers participating in the leadership program, and to groups developing an environmental action plan.
The campaign is a joint effort of the Rubber Association of Canada (RAC) and the Government of Canada, led by Natural Resources Canada. Other partners include Transport Canada, Environment Canada and the CAA.
A study conducted as part of the campaign earlier this year found that more than two-thirds of personal vehicles in Canada have at least one tire that is either under- or over-inflated. One-third of those vehicles had three or four tires that were improperly inflated.
These findings represent a safety risk to Canadian motorists, as well as an increase in fuel consumption and tire replacement expenses. The resulting increase in fuel consumption also means that more greenhouse gas emissions are being released into the environment, which have a direct impact on climate change.
To learn more about the "Be Tire Smart" campaign and how you can save money and help the environment through proper tire maintenance, visit www.betiresmart.ca.
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